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So here we are up with 2008 and another valuable, important and a mixed year for all the businesses and online community. Before we jump to what we need to look forward to during 2009, lets take a quick stock of what was hot in 2008 and what was not for businesses and marketers. No matter at dusk of the year, we have seen ourselves sliding through economic meltdowns in a big way and witnessed some iconic names in corporate world also bowing down to the tides of global recession. One good news amidst all the gloom could be survival of online businesses and search marketing companies, attributed to low cost of operation and high tractability and lack of wastage with digital as a media.

2008 started as usual with full bling and chink and good trends followed until more than mid of the year. Marketer spent in full blow with expectations of high yield (as an analogy from the past) as far as online or offline marketing spends are concerned. As the meltdown begun, the impact was conspicuous in offline media segment, however digital spends( internet marketing) were by and large unaffected.

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Top Digital Agencies across the globe still minted money and had been able to bag and sustain big ticket clients for services be it Search Engine Optimization, Pay per click management, banner/display advertising or Social media etc. and in return their clients were also given decent justification for their online marketing budget spends. Well, such is internet as a medium which is boon for information seekers, shoppers, marketers and media agencies.

The Search engine optimization business continued to grow with accelerated pace in 2008, with people vested their conviction in this marketing tool, which pays them back in shorter as well as long run unlike PPC, which stops as soon as you stop fuelling it.

Pay-per-click, has been the #1 choice for start up businesses with its ease of use and quicker turn around time. Medium and large size advertisers continued to look at Google as a main channel for paid online advertising and helped Google get even richer. The type of campaigns which these companies have run are their branding as well as short term seasonal campaigns, the area where search engine optimization is not that effective.

Speaking of search engines, amidst buoyant discussions about MSN-Yahoo buy-over and its going up in smoke, Google had all the laughs with its % share scoring high in the US, UK and other sub continents.

Social Media optimization seems to be taking a natural turn and the attempts made through purely commercial way are looking defeated for the purpose as all the traffic being driven unnaturally has resulted into unqualified traffic. To name some hits for 2008 would be facebook, myspace and linkedin.

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