White Field is a Delhi based florist, which provide
flower arrangements, flower distribution, and is are
looking at expanding its sales network using the
internet to tap into the direct consumer market.
requirements
White Fields wanted to leverage the power of
internet by launching their online flowrist shop.
Their target audiences are local customers as well
as people in abroad who wish to send flowers to
India to their friends and family. They needed a
structured design to showcase their products and
integrate secure payment options on their website.
They also wanted their website and its products to
be easily manageable through a user friendly
administrative console.
solution
Creative Website : ISHIR team
designed an appealing website for white fields using
beautiful stock photographs and soothing color. The
designers also ensured that the website easy to use
and visitors have no problem selecting flowers for
the right occasion.
Corporate Identity : ISHIR designed
a well thought out logo for whitefields which
portrays the message of freshness and vibrancy.
Content Management System : ISHIR
team developed a highly structured and comprehensive
CMS for whitefields which allows the client to
easily manage their catalogue online. Administrator
can add prices in both INR and USD for the products.
ISHIR has done time zone based programming on the
solution by the website will show the price in INR
is a customer is accessing the website from India
and in USD otherwise. ISHIR also developed member
based feature for Whitefields which includes
birthday reminder services, membership based
discounts and newsletter module.
Ecommerce : ISHIR developed a
customized shopping cart module for White Fields to
track various shopping details. Advanced and secure
utility of online payment gateway was also
integrated in the solution to facilitate payment to
the visitors.
Technology : This solution was
developed using ASP and HTML as the presentation
layer and SQL 2000 as the database.
