Modi
Senator is the Indian partner for Merz
and Krell GmbH & Co, the market
leader in Germany for Writing Instruments
and amongst the largest companies in
the world for the same. The Indian venture
started operations with focus on just
corporate gifting and now has expanded
into the retail market as well. ISHIR
was selected to develop a web site that
would portray the company as a professional
and highly quality conscious organization
as well as uphold the image that the
Senator Pens sites in Germany, Australia
and America and defining. This solution
is a combination of ISHIR’s content
management system for corporate, ISHIR’s
product catalog based content management
system as well as a series of flash
based micro sites to highlight and educate
the customer on all aspects of the product
in focus. Phase II of the project entails
integrating the web based system with
their offline sales force management
software as well as bringing their suppliers
and buyers onto their web site for transacting
with Modi Senator.
requirements
Modi
Senator started business in India two
years ago with an endeavor t o penetrate
the Corporate Market before focusing
into the retail market. The main objectives
of going online was to maintain an exciting
and interactive product catalog and
use the internet to cut costs for distribution
of the Senator Sample Pen tool kit.
Their challenge was to keep their customers
updated about their products and services
at a click of a button. In phase two
of the project they intend to integrate
their existing inventory, sales and
distribution with the website and work
towards Internet sales. Another challenge
was to ensure the website was made in
consistence with their current offline
brand building efforts.
solution
ISHIR
INFOTECH worked aggressively with Modi-Senators’
advertising and PR agencies to make
sure that the look and feel, creatives
and conceptualization of the web solution
was in sync with their existing marketing
efforts using traditional media. We
developed a user-friendly and interactive
solution exploiting the functionality
of Flash to the fullest. We designed
and developed a facility to create newsletters,
an option to subscribe and unsubscribe
subscriber member base, as well as made
archives of Newsletters available the
target audience at any given time on
the web.
Keeping in mind the poor bandwidth availability
in India, we managed to arrive at an
optimized file size without compromising
on the quality. We also developed facility
to “Create your pen” using
Flash. It was developed to allow the
online visitors to play around with
the various combination of colors and
sizes of the pens online. To add to
customer service, a facility to select
the ideal pen, attach the company logo
and email it to Modi Senator was also
provided. On receiving the same, Modi
Senator could not add these new orders
into their order chain and have the
designed, developed, packed and shipped
to the customer. This streamlined the
ordering process and reduced the response
and production times.
