A new, hip, target-group orientated website accompany the re-launch of the Cheetos character on the Indian market. Main Objectives of the new website was introducing the character ‘Chester’ to the Indian market, and actually trying to get kids to bond with him and his world. ISHIR Reinforced the new, active lifestyle image of the snack products. Other objective was to Carry the marketing campaigns of the Cheetos packs over towards the online media, and include a way to present the real-life giveaways. Technology: Flash and XML