Rack
N Road deals in the largest selection
of bike racks of all the popular brands
like Yakima, Thule and others...in
the US market.
requirements
In
year first, the client’s requirement
was to successfully undergo the transition
from the dynamic website to a static
search engine friendly website without
losing the traffic and ranking with
popular keywords. In the year two,
they wanted somebody to dedicatedly
work on their website and that is
why they hired the 75% dedicated resource.
solution
The SEO team worked in close coordination
with the Web development team to
take the site successfully through
the transition, while maintaining
the traffic and ranking and then
optimizing the site to get ranking
with the 40 most popular keywords.
We successfully did the optimization
and got great results which overall
increased the traffic, conversions
and generated lots of money for
client.
The success could be measured from
the fact the client renewed the
project by hiring a 75% dedicated
resource for year 2 SEO campaign.
This time the main objective was
to ensure more revenue from organic
search and thus reduce the cost
spent on Paid campaign. This has
been going extremely well and now
the client is also talking about
handling all the online campaign
of RnR to be run by ISHIR.
