ISHIR enters into Online Mortgage Industry with DFW Mortgage website

10/13/2003

ISHIR INFOTECH, the premier web development company based in Dallas has made a foray into the high-growth online mortgage sector by launching a website, www.dfw-mortgage.com.

The website is targeted towards people who are looking at re-financing their home loans. The site has intuitive navigability features and a uniquely designed user interface has been created to
enhance and peak people’s interest in the site, compelling them to submit their information online.

ISHIR will promote this site heavily on the major search engines and directories to build-up a significant online traffic. The objective is to convert a major chunk of site visitors into prospects who can be reached across for selling home mortgage and re-finance services.

ISHIR has already tied-up with a leading Home Mortgage company in Dallas Fort Worth area, who would be supplied with the leads that will come in through www.dfw-mortgage.com.

The strategy behind this approach of ISHIR is to leverage the competency that the company possesses in Web Site Optimization (SEO) and Internet Marketing to the fullest extent possible. Towards this objective, ISHIR is setting up portals in domains where a lot of potential for growth exists and has plans to tie-up with leading player(s) in that domain so that a collaborative approach is possible, resulting in lead sharing. Like Mortgage, ISHIR also plans to follow this model for online dating industry as well.