11/01/2007

ISHIR today announced the launch of its digital marketing agency "ISHIR DIGITAL", to help medium to large organizations with complete digital marketing solutions. The focus would be on helping our clients develop and execute strategies that utilize all facets of the World Wide Web (Creative, Search Marketing, Online Media, Brand Consulting and Technology). This initiative is the result of 8 years of experience and exposure gained while working with international companies and looking at the nascent stage of the Indian online economy the organization took a strategic step to help progressive local companies with their web initiatives.

At ISHIR DIGITAL the key element will be creativity and imagination applied to the technological aspects of the digital marketplace. It's experienced "think tank" has the ability to develop a digital strategy that can be measured every step of the way.

The marketing and communication campaigns that ISHIR DIGITAL execute are generally campaigns that comprehensively integrate and synergize real world advertising (TV, radio and print) with multiple digital channels (Web, email and mobile) and online marketing tactics and then deploying campaigns and measuring results.

Sidharth Swarup, Founder and Managing Director of ISHIR say's "We have been waiting for the last 3 years for the right time to make our foray into the local Indian Market. With the growing penetration of broadband users, increase in percentage of total online marketing spends of the Indian advertisers, the willingness of the advertisers to experiment online and a dearth of experienced digital agencies in India, make this a perfect time for us to walk in with our proven capabilities."

ISHIR Digital services include:


ISHIR DIGITAL is already pitching to major brands in India and is targeting to bring on board 7-8 corporate clients by next financial year.

You can learn more about ISHIR DIGITAL at www.ishirdigital.com or mail to contact@ishirdigital.comAbout ISHIR

About ISHIR

ISHIR INFOTECH Pvt. Ltd. commenced its operation in 2000 and now is one of the leading diversified offshore IT services provider of Software Development, Game Development, New Media (Internet Marketing, Online Media Buying & Web Design), and Independent Testing Services to North American, European and Australasian markets. ISHIR has served 30+ industry leader clients in US and UK with 200+ IT professionals.

ISHIR is member of various industry associations like TIE, FICCI, ESC, CII, IAMCP, and IAOP. ISHIR is 100% export oriented unit (EOU) registered with the Software Technology Parks of India (STPI) and has branch offices in Dallas, Phoenix, London, and San Francisco. ISHIR has an offshore development center in NOIDA (tech suburb of New Delhi, India.)

ISHIR is a CMMI Level 3 Company, Microsoft Gold Certified Partner and Intel Software Partner. ISHIR corporate website can be accessed at www.ishir.com

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