Methodology

At ISHIR Digital we understand the importance of having distinct and detailed methodologies for different services.

We have categorized our New Media Service offerings under the following 2 main categories:


Brief Project development methodology and life cycle for Web solutions and Branding Services

	Project Initiation and Requirements	Project Prototype	Beta Upload	Project Closure	Maintenance
Purpose	Start project	Approval of the Solution architecture	Project completion from ISHIR Digital	Project Sign off from client	Post Project Closure
Who’s Responsible	Project Manager	Team Lead	Team Lead	Team Lead	Team Lead
Deliverables	Freeze Scope of work, Project Plan	Freeze Layouts and Functionality	Beta site upload	Project Acceptance letter	Maintenance and Enhancement Tracking Sheets
Steps	Project contract closed Create and fill up Project Tracking Sheet Create Project on Base Camp and create Project Folder on VSS Project Kick off meeting Minutes of meeting of client interaction Fill Change request Document Identify Out of scope work and update clinet	Define IA and System Scope and Fill up 3rd party services sheet and Content Matrix Client Approval on IA, System Scope, 3rd Party, Content Matrix Layout approval for all levels (Prototype of admin) Peer Review of Creative Work HTML for Layouts by EXE team Prototype Approval from client Hosting and Domain name configuration	Content Collection Execution of Admin Console By DEV Team Front End Integration by DEV. Team Content Integration by EXE Team Release to Testing team Usability Test Beta Site Upload (Delivery by Testing team) and inform client	IA to get Bug fixing done based on client feedback (Client feedback on Base Camp) TEG to get Final site uploaded and take client sign off. Update BD and PM PM to Move project into Maintenance phase Project closure process and formalities execute Client Training and User Manual	Enhancement and Change Request to be tracked and management in Out of scope and change request work books
Stage Ends When	Project Taken on by PM and Initiated	Prototype and IA, Requirements sign off	Beta delivered to client	Project closed and Final Check received	On expiry of Maintenance Period

For more information and details, please Contact Us

Brief Project development methodology and project life cycle for Search Engine Marketing Services ( SEO and PPC )

For SEO

	Project Initiation	Execution	Maintenance and Closure
Purpose	Get ready to start project	Build the base for effective SEO	Maintenance of rankings
Who’s Responsible	Project Manager	Project Manager	Project Manager
Steps	Client Sign off BD to introduce PM to the client Project Kick off meeting With TL’s put together Project tracking document and project plan Fill up and send out Project Initiation Note Project Folder on VSS and work logs configure Create Project on Base Camp	With Team brain storm on strategy for project and document the same in the Strategy and scope document Fill up 3rd party sheet Business and competition analysis Goal Assessment: Web Site Architecture and General Site Assessment and existing promotional activities Keyword research and Analysis IM Strategy and Deliverables Document + Risk Analysis Site Optimization (Content, Pages) Description Making and Internal Testing Submission and Link Popularity	Lot 1: Resubmission/Link Building and Content Reoptimization Lot 1: Case Study and Client Reporting Lot 2: Resubmission/Link Building and Content Reoptimization Lot 2: Case Study and Client Reporting Lot 3: Resubmission/Link Building and Content Reoptimization Lot 3: Case Study and Client Reporting If project ends, then execute project closure process
Stage Ends When	Planning is complete	Submission Done	End of year, contract expires
Deliverables/ Documents to be prepared	PTS, Project Plan, BC, PIN, Project Folders, Work Logs Configured	Solution Analysis Document 3rd Party doc Scope Defined and Submission done	Case Studies Project closure process

For more information and details, please Contact Us

For PPC

	Project Initiation	Execution	Maintenance and Closure
Purpose	Build project base	Build the base for effective PPC	Maintenance of rankings
Who’s Responsible	Project Manager	Project Manager	Project Manager
Steps	Client Sign off BD to introduce PM to the client Project Kick off meeting With TL’s put together Project tracking and project plan documents Fill up and send out Project Initiation Note Project Folder on VSS and work logs configure Create Project on Base Camp Minutes of Meetings of client interaction	With Team brain storm on strategy for project and document the same Fill up 3rd party sheet Business and Competition Analysis and Goal Assessment Web Site Architecture and General Site Assessment Keyword research and Analysis AD Copy creation and approval Keyword identification and approval IM Strategy , Goals and Scope Document Campaign setup Site Recommendations and Creation of landing pages Testing and Ad tweaking Reporting (ROI, Campaign)	Campaign Fine-tuning and Reporting (Frequency defined as per the project plan) Quarterly customer pulse check If project ends, then execute project closure process
Stage Ends When	Planning is complete	Submission Done	End of year, contract expires
Deliverables/ Documents to be prepared	PTS, Project Plan, BC, PIN, Project Folders, Work Logs Configured	Solution Analysis Document 3rd Party doc Scope Defined and Submission done	Case Studies Project closure process

For more information and details, please Contact Us

Abbreviation/Acronyms	Definitions
WD	Web Development
IM	Internet Marketing
NM	New Media
IA	Information Architect
TL	Team Lead
DV	Developer
BD	Business Developer
BDH	Business Development Head New Media
AM	Account Manager
PG	Project Group
CL	Client
BC	Base Camp
HT	Hosting Team, the team which takes core of Hosting and Domain name configurations and is responsible for interacting with the 3rd party vendors
HRG	Human Resource Group
TEG	Test Engineering Group
PEG	Process Engineering Group