Brief Project development methodology and project
life cycle for Search Engine Marketing Services
( SEO and PPC )
For SEO
|
Project
Initiation |
Execution |
Maintenance
and Closure |
| Purpose |
Get ready to start
project |
Build the base for effective
SEO |
Maintenance of rankings |
| Who’s Responsible |
Project
Manager |
Project Manager |
Project Manager |
| Steps |
Client Sign off
BD to introduce PM to the client
Project Kick off meeting
With TL’s put together Project tracking
document and project plan
Fill up and send out Project Initiation Note
Project Folder on VSS and work logs configure
Create Project on Base Camp |
With Team brain storm on strategy
for project and document the same in the Strategy
and scope document.
Fill up 3rd party sheet
Business and competition analysis
Goal Assessment: Web Site Architecture and
General Site Assessment and existing promotional
activities
Keyword research and Analysis
IM Strategy and Deliverables Document + Risk
Analysis
Site Optimization (Content, Pages)
Description Making and Internal Testing
Submission and Link Popularity |
Lot 1: Resubmission/Link Building
and Content Reoptimization
Lot 1: Case Study and Client Reporting
Lot 2: Resubmission/Link Building and Content
Reoptimization
Lot 2: Case Study and Client Reporting
Lot 3: Resubmission/Link Building and Content
Reoptimization
Lot 3: Case Study and Client Reporting
If project ends, then execute project closure
process |
| Stage Ends When |
Planning is complete |
Submission Done |
End of year, contract expires |
| Deliverables/ Documents to be prepared |
PTS, Project Plan, BC, PIN,
Project Folders, Work Logs Configured |
Solution Analysis Document
3rd Party doc
Scope Defined and Submission done
|
Case Studies
Project closure process |
For more information and details, please
Contact Us..
For PPC
|
Project
Initiation |
Execution |
Maintenance
and Closure |
| Purpose |
Build project base |
Build the base for effective
PPC |
Maintenance of rankings |
| Who’s Responsible |
Project
Manager |
Project Manager |
Project Manager |
| Steps |
Client Sign off
BD to introduce PM to the client
Project Kick off meeting
With TL’s put together Project tracking
and project plan documents
Fill up and send out Project Initiation Note
Project Folder on VSS and work logs configure
Create Project on Base Camp
Minutes of Meetings of client interaction |
With Team brain storm on strategy
for project and document the same
Fill up 3rd party sheet
Business and Competition Analysis and Goal
Assessment
Web Site Architecture and General Site Assessment
Keyword research and Analysis
AD Copy creation and approval
Keyword identification and approval
IM Strategy , Goals and Scope Document
Campaign setup
Site Recommendations and Creation of landing
pages
Testing and Ad tweaking
Reporting (ROI, Campaign) |
Campaign Fine-tuning and Reporting
(Frequency defined as per the project plan)
Quarterly customer pulse check
If project ends, then execute project closure
process |
| Stage Ends When |
Planning is complete |
Submission Done |
End of year, contract expires |
| Deliverables/ Documents to be prepared |
PTS, Project Plan, BC, PIN,
Project Folders, Work Logs Configured |
Solution Analysis Document
3rd Party doc
Scope Defined and Submission done |
Case Studies
Project closure process |
For more information and details, please
Contact Us..
Abbreviation/Acronyms |
Definitions |
| WD |
Web Development |
| IM |
Internet Marketing |
| NM |
New Media |
| IA |
Information Architect |
| TL |
Team Lead |
| DV |
Developer |
| BD |
Business Developer |
| BDH |
Business Development Head New Media |
| AM |
Account Manager |
| PG |
Project Group |
| CL |
Client |
| BC |
Base Camp |
| HT |
Hosting Team, the team which takes core
of Hosting and Domain name configurations
and is responsible for interacting with the
3rd party vendors |
| HRG |
Human Resource Group |
| TEG |
Test Engineering Group |
| PEG |
Process Engineering Group |
|
