Glossary

Acquisition - The point of acquiring a client, i.e. where a site fulfils its role. Sometimes a subscription or similar will count.
Ad Click Rate - Also referred as "click-through," this is the percentage of ad views that resulted in an ad click.
Ad Clicks - Number of times users click on an ad banner.
Ad Copy – The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL.
Ad Title – The first line of text displayed in a clickable search. Ad Titles serve as ad headlines.
Affiliate - A related site often linked to your own, to form a "partnership" in the broadest sense.
Affiliate Forum - An online community where visitors can read and post topics related to affiliate marketing.
Affiliate Fraud - False activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Affiliate Linking - The provision of reciprocal links between affiliates.
Affiliate Marketing – Affiliate marketing is a process of revenue sharing that allows merchants to duplicate sales efforts by enlisting other web sites as a type of outside sales force. Successful affiliate marketing programs result in the merchant attracting additional buyers, and the affiliate earning the equivalent of a referral fee, based on click-through referrals to the merchant site.
AJAX - Asynchronous JavaScript and XML is a technique which allows a web page to request additional data from a server without requiring a new page to load.
Algorithms - The rules by which search engines rank sites
ALT Text – An HTML tag (ALT tag) used to provide images with a text description in the event images are turned off in a web browser. The images text description is usually visible while “hovering” over the image.
Anchor Text - Words used to link to a page, known as anchor text are an important signal to search engines to determine a page’s relevance.
Apache - An open source web server. Mostly for Unix, Linux and Solaris platforms.
Applet - An application program written in Java which allows viewing of simple animation on web pages.
Application Service Provider - Provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one fixed, upfront price.
ASP [Active Server Pages] - Microsoft technology similar to CGI that is used to create dynamic content for a web page. Pages using ASP are created with programming scripts (eg; JavaScript) and integrated with the HTML of a page. It is a server−side scripting language and is mostly used on Windows platforms.
Automated Spider Engines - Engines which deploy an automated programme to visit and retrieve data from your site
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