Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

XML (Extensible Markup Language) - A simplified version of SGML especially designed for web documents, developed by the W3C.
XML Feeds - A form of paid inclusion where a search engine is "fed" information about pages via XML. New media types are being introduced into paid inclusion, including graphics, video, audio, and rich media.
XML Trusted Feed Campaign Management - Instead of relying on spiders to create an index of your website, you can use a XML feed to take control of the process yourself by submitting a feed of your content in a XML format to participating search engines.

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In the current economic scenario marketing plans need to delivery higher returns more than ever before. Considering this, optimized performance marketing has emerged as the way to go.