Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Targeted Traffic - The concept of directing traffic to a website based on the requirements of that traffic
Targeted Marketing - Banners or other promotions aimed, on the basis of demographic analysis, at one specific subsection of the market.
TCP/IP Packet - A "packet" of data sent over a TCP/IP network. (data sent over the Internet is broken down into small "packets" from 40 to 32000 bytes long).
Template − HTML templates are skeletal HTML pages with the main content left out. Templates provide an effective solution in creating many pages with an identical look or navigational structure but different content.
Text Ad - Advertisement using text-based hyperlinks.
Text Link Exchange - Network where participating sites display text ads in exchange for credits which are converted into ads to be displayed on other sites.
Title Tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
Throughput - The amount of data transmitted through internet connectors in response to a given request.
SQL Server - Database system from Microsoft. Mostly used on high traffic web sites running on the Windows platform.

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