Glossary

Scripting Language - A scripting language is a simple programming language used to write an executable list of commands, called a script. JavaScript, Perl, VBscript are scripting languages rather than general-purpose programming languages.
SEO – Acronym for "Search Engine Optimisation" A crucial element of search engine marketing. This is the process of editing a web site’s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for “Search Engine Optimizer” or one who performs SEO.
SERP – Acronym for Search Engine Results Page, the page delivered to a searcher that displays the results of a search query entered into the search field both paid ad and organic listings.
Search Engine - A program that searches and indexes documents, then attempts to match documents relevant to the users search requests.
Search Engine Marketing - The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
Search Engine Spam - excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Search Engine Results Page - The page on which search results are displayed in response to a query submitted by the user
Search Term Evolution - New words or phrases which are relevant to your industry
Search Submit Pro (SSP) – Search Submit Pro is Yahoo!’s paid inclusion product that uses a “feed” tactic. With Search Submit Pro, Yahoo! crawls your web site as well as an optimized XML feed that represents the content on your site. Yahoo! applies its algorithm to both the actual web site pages and the XML feed to determine which listing is most appropriate to appear in the organic search results when a user conducts a search for relevant terms. Yahoo! charges a CPC, determined by category, for each time a listing established through SSP is clicked.
Search Query – The word or phrase a searcher types into a search field, which initiates search engine results page listings and PPC ad serves. In PPC advertising, the goal is to bid on keywords that closely match the search queries of the advertiser’s targets.
Secure Sockets Layer (SSL) - A protocol created by Netscape Communications Corporation for general communication authentication and encryption over TCP/IP networks. The most popular usage is HTTPS, i.e. the HyperText Transfer Protocol (HTTP) over SSL.
Semantic Clustering – A technique for developing relevant keywords for PPC Ad Groups, by focusing tightly on keywords and keyword phrases that are associative and closely related, referred to as "semantic clustering.”
Site-Targeted Ads – Site targeting lets advertisers display their ads on manually-selected sites in the search engine’s content network for content or contextual ad serves. Site-targeted ads are billed more like traditional display ads, per 1000 impressions (CPM).
Semantic Web - Sometimes called Web2.0. This refers to the goal to make the information in world-wide-web understandable to computers, using technology such as XML and SOAP. Basically, web pages include information not only explaining how pages look, but what they actually mean. Search engines already make use of this in the form of information feeds, such as RSS and XML site maps.
Social Media or Social Search – Sites where users actively participate to determine what is popular.
Social Media Marketing (SMM) - A form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon), social media sharing (Flickr, YouTube), review/ratings sites (ePinions, BizRate), blogs, forums, news aggregators and virtual 3D networks (SecondLife, ActiveWorlds). Each social media site can be optimized to generate awareness or traffic.
SHTML - Normal HTML that includes "server-side" instructions
Spamming – Spamming refers to a wide array of techniques used to “trick” the search engines. These tactics generally are against the guidelines put forth by the search engines. Tactics such as Hidden text, Doorway Pages, Content Duplication and Link Farming are but a few of many spam techniques employed over the years.
Spider - A software that websites use to index pages throughout a site or several web sites on the internet.
Sponsored Listing – A term used as a title or column head on SERPs to identify paid advertisers and distinguish between paid and organic listings. Also known as Paid Listings or Paid Sponsors.
Submission - The act of making search engines aware of new web pages and sites. Each search engine will have its own individual process for doing this.
SQL Server - Database system from Microsoft. Mostly used on high traffic web sites running on the Windows platform. Send Enquiry