Glossary

ROI – Acronym for Return on Investment, the amount of money you make on your ads compared to the amount of money you spend on your ads. For example, if you spend $100 on PPC ads and make $150 from those ads, then your ROI would be 50%. (Calculated as: ($150 - $100) / 100 = $50 / 100 = 50%.) The higher your ROI, the more successful is your advertising.
Redirect - In web terms: The action when a web page automatically forwards (redirects) the user to another web page.
Relevance – In relation to PPC advertising, relevance is a measure of how closely your ad title, description, and keywords are related to the search query and the searcher’s expectations.
Reciprocal Linking - The act of two sites linking to each other, for mutual benefit, and with no cost incurred by either site.
Robots - Programme which Meta search engines send out to read the metas and/or body html of a submitted site
Robots.txt - A text file present in the root directory of a website which is used to direct the activity of search engine crawlers. This file is typically used to tell a crawler which portions of the site should be crawled and which should not be crawled.
Router - A hardware (or software) system that directs (routes) data transfer to different computers in a network.
RSS – Acronym for Rich Site Summary or Real Simple Syndication, a family of web feed formats that leverage XML for distributing and sharing headlines and information from other web content (also known as syndication).
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