Glossary

PageRank (PR) – PR is the Google technology developed at Stanford University for placing importance on pages and web sites. At one point, PageRank (PR) was a major factor in rankings.
Page View (Impression) - One view of a web page (or banner ad) by a user.
Paid Inclusion – Refers to the process of paying a fee to a search engine in order to be included in that search engine or directory. Also known as “guaranteed inclusion.” Paid inclusion does not impact rankings of a web page; it merely guarantees that the web page itself will be included in the index. These programs were typically used by web sites that were not being fully crawled or were incapable of being crawled, due to dynamic URL structures, frames, etc.
Pay Per Lead (PPL) - Online advertising payment model in which payment is based solely based on qualifying leads.
Payment Threshold - The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
Podcasts – “A podcast is a media file that is distributed over the internet using syndication feeds, for playback on portable media players and personal computers. Like 'radio,' it can mean both the content and the method of syndication. The latter may also be termed podcasting. The host or author of a podcast is often called a podcaster.” Source: Wikipedia
Pay Per Click - A charging model for search engine listings based on a set charge for users clicking on that search engine listing. This model is used by Overture in a bidding fashion.
Perl [Practical Extraction and Report Language] − Perl is a server−side, interpreted language that provides much of the web's interactivity.
Pixel − Refers to how monitors divide the display screen into thousands or millions of individual dots to display an image. A pixel is one dot.
PHP [Hypertext Preprocessor] − A server−side, HTML embedded scripting language used to create dynamic Web pages. Designed for Windows and Unix type platforms.
Platform The operating system used to access the internet. Windows 98 and 95 are the most popular, but when you're designing your website, that doesn't mean you can ignore Macintosh, Sun, or Linux computers, which are used by significant portions of the internet community.
Portals - Web sites which offer some or all of the following: search, email, news, weather, shopping
PPC Advertising – Acronym for Pay Per Click Advertising, a model of online advertising in which advertisers pay only for each click on their ads that directs searchers to a specified landing page on the advertiser’s web site. PPC ads may get thousands of impressions and PPC advertisers only pay when their ad is clicked on. Charges per ad click-through are based on advertiser bids in hybrid ad space auctions and are influenced by competitor bids, competition for keywords and search engines’ proprietary quality measures of advertiser ad and landing page content.
PPC Management – The monitoring and maintenance of a Pay-Per-Click campaign or campaigns. This includes changing bid prices, expanding and refining keyword lists, editing ad copy, testing campaign components for cost effectiveness and successful conversions, and reviewing performance reports for reports to management and clients, as well as results to feed into future PPC campaign operations.
Proxy Server - An internet server that allows several users to share one internet connection, reducing the number of IP addresses required. Users are assigned IP Addresses from a limited range, as and when they are required.
Send Enquiry