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Glossary
O
Obfuscation - Using IP Delivery with intent to provide excellent SEO-content to search engine spiders, and deliberately poor SEO-content to users so that any content theft by competitors results in poor search engine listings. Uses IP delivery.
Online - It's where you are right now and where the rest of the world is heading to get its information and entertainment, to communicate and buy products and services.
Online Business Community - It's a social network for business that allows users to promote and find businesses.
Online Marketing - Online Marketing Companies is a form of website promotion that is completely online.
Opt-In Email - email that is requested by the recipient.
Opt-Out - Opt-Out means the type of program that assumes inclusion unless stated otherwise. Opt-Out also means to remove oneself from an opt-out program
Organic Results – Listings on SERPs that were not paid for; listings for which search engines do not sell space. Sites appear in organic results because a search engine has applied formulas to its search crawler index, combined with editorial decisions and content weighting, that it deems important enough inclusion without payment.
Organic Search Rankings – Search engine ranking of web pages found in SERPs.
Outbound Link - A link to a site outside of your site.
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