Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Navigation - Facilitates movement from one Web page to another Web page.
Negative Keywords – Filtered-out keywords to prevent ad serves on them in order to avoid irrelevant click-through charges on, for example, products that you do not sell, or to refine and narrow the targeting of your Ad Group’s keywords. Microsoft adCenter calls them "excluded keywords." Formatting negative keywords varies by search engine; but they are usually designated with a minus sign.
Newsletter Marketing - The process of building relationships with existing customers and gaining new ones by publishing and mass distributing an email containing features and articles of interest to them.
NoFollow - NoFollow is an attribute webmasters can place on links that tell search engines not to count the link as a vote. Search engines will follow the link, yet it will not influence search results. NoFollows can be added to any link with this code: rel="nofollow"

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