Glossary

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Meta Feeds – Ad networks that pull advertiser listings from other providers. They may or may not have their own distribution and advertiser networks.
META Tags - HTML coding embedded in the site, to provide spiders with keyword information.
Minimum Bid – The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network. This amount can range from $0.01 to $0.50 and are set by the search engine.
Message Boards - Websites that allow visitors to post messages, and for others to reply to them. Unlike email, all discussions take place in public, any anyone can join in. Usually, such discussions are themed by subject matter.
Meta Search Engine - A search engine that simultaneously refers to several other search properties to retrieve search results. Copernic and Vivisimo are examples.

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In the current economic scenario marketing plans need to delivery higher returns more than ever before. Considering this, optimized performance marketing has emerged as the way to go.