Glossary

Keywords - The actual words used to describe the site in meta tags and creatives and to find the site using "searches"
Key Phrases - Combinations of keywords, also called "search terms"
Keyword Search - A search made by keying a keyword, or combination of words into a search box on a search engine, directory or portal.
Keyword Search Frequency - Number of search requests for particular keyword.
Keyword Density - The number of times a keyword or keyword phrase is used in the body of a page. This is a percentage value determined by the number of words on the page, as opposed to the number of times the specific keyword appears within it.
Keyword Marketing - putting your message in front of people who are searching using particular keywords and keyword phrases.
Keyword Stemming – To return to the root or stem of a word and build additional words by adding a prefix or suffix, or using pluralization. The word can expand in either direction and even add words, increasing the number of variable options.
Keyword Stuffing – Generally refers to the act of adding an inordinate number of keyword terms into the HTML or tags of a web page.
Keyword Targeting – Displaying Pay Per Click search ads on publisher sites across the Web that contain the keywords in a context advertiser’s Ad Group.
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