Glossary

.int - A suffix indicating an international domain.
Impression (Ad Impression or Page Impression) - a single instance of an online advertisement being displayed.
Inbound Link - a link from a site outside of your site.
Incentive Traffic - visitors who have received some form of compensation for visiting a site.
Index – A search engine’s “index” refers to the amount of documents found by a search engines crawler on the web.
Internet Marketing - A form of online marketing strategies to help a website improve its ranking in search engines and can also refer to marketing strategies that include Website Optimization, displaying ads, or links throughout the internet with the common goal of improving the quantity and quality of visitors to a web site.
Internet Marketing Software - Internet Marketing Software is an online or offline application that is intended to help webmasters optimize their WebPages to make them more search engine friendly.
IP Address - Internet Protocol address. Every system connected to the Internet has a unique IP address, which consists of a number in the format A.B.C.D where each of the four sections is a decimal number from 0 to 255. Most people use Domain Names instead and the resolution between Domain Names and IP addresses is handled by the network and the Domain Name Servers. With virtual hosting, a single machine can act like multiple machines (with multiple domain names and IP addresses).
ISDN (Integrated Digital Services Network) - ISDN lines are high-speed dial-up connections to the internet. That's good. What's bad is that their cost and availability is determined by local telephone companies, which means in some places they are available, in other places not; and sometimes they're cheap, and at other times wildly expensive. It is a lot of commotion for a connection roughly four times faster than a normal phone line.
ISP (Internet Service Provider) - A business that provides access to the internet. Its services are available to either individuals or companies, and include a dial-in interface with the internet, software supply and often web site and intranet design.
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