Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

G.U.I – Stands for "Graphical User Interface". Means a visual representation of the functional code.
Generic Keywords - General terms relating to subject matter, such as marketing (generic) search engine optimisation (specific)
Geo-Targeting – The geographic location of the searcher. Geo-targeting allows you to specify where your ads will or won’t be shown based on the searcher’s location, enabling more localized and personalized results.

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In the current economic scenario marketing plans need to delivery higher returns more than ever before. Considering this, optimized performance marketing has emerged as the way to go.