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Glossary
F
F.T.P – Stands for "File Transfer Protocol."
Featured Site - The term used by many portals and other search properties that incorporate some element of bid-listing results in their normal search results.
Feed - A file listing a large number of pages to be indexed or items for sale which spiders can download and read automatically from a website.
Firewall - Software that acts as a security filter that can restrict types of network communication.
Flash - Macromedia Flash Technology
Frames - HTML technique that allows two or more pages to display in one browser window. Many search engines had trouble indexing web sites that used frames, generally only seeing the contents of a single frame.
Frequency Cap – The number of times an ad is delivered to the same browser in a single session or time period.
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