Glossary

Backlinks – All links pointing at a particular web page, also called inbound links.
Banner Ad - A graphical web advertising unit typically measuring 468 pixels wide and 60 pixels tall.
Banner Exchange - Network where participating sites display banner ads in exchange for credits which are converted into ads to be displayed on other sites.
Bid – The maximum amount of money that an advertiser is willing to pay each time a searcher clicks on an ad. Bid prices can vary depending on competition from other advertisers and keyword popularity.
Bid Boosting – A form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market. This level of demographic focus and the “bid boosting” tool are current Microsoft adCenter offerings.
Bid Capping - The technique of setting a limit for maximum bid for use by a bid-listing monitoring service, such as that offered by Ishir Digital.
Bidding Engine - Search engines that operate a bid-listing model, such as Overture of Espotting.
Bid Listing - The use of PPC models by search engines in a dynamic, real time auction for search listings. As the auction is never-ending and real time, your listings will change as the bidding level changes. Bids drop of as budgets run dry, or are cancelled, and new bids are added. This makes monitoring and changing of bids essential.
Blog – It is a kind of an online journal or a diary which is updated on regular basis.
Bookmarking - Marking a webpage in browser, to make it easy to return to later.
Brand and Branding – “A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.” (Added Definition) “A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.” Source: Wikipedia
Brand Infringement - Using another company's brand in a non-ethical way, such as inclusion in meta tags, claiming to be that company, or making false statements about that company.
Brand Intelligence - Brand infringement detection and investigation service.
Bridge Page – Often used to describe the web pages that linked together many doorway pages on a web site. Also see: Doorway Page, Hallway Page.
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